To Build A Strong Brand Within The Fashion Industry Essay

To Build A Strong Brand Within The Fashion Industry - Essay Example The essay "To Build A Strong Brand Within The Fashion Industry" explores how to build a strong brand in the fashion industry. The adoption of multiple case studies design in the analysis is because the design produces more compelling evidence than single studies, in addition to providing stronger basis for construction of the theory. Zara is a Spanish retailer of clothing and accessories that is part of Inditex group with its base in Arteixo, Galicia. Since its debut in the fashion industry, the company has risen to the top and is currently one of the main stakeholder brands in fashion worldwide. Contrary to the fashion industry product development period of six months, the company has found efficient production processes that enable it to come up with a new product and release it to the store shelves in just two weeks. This has been one of the key strategies to its growth worldwide. With such an approach, the company has so far won the war of transferring its production aspects to l ow cost countries like China that is currently the wide trend by top fashion brands in the industry. The company currently has a large distribution network with 1751 stores worldwide trading as Zara and an extra 174 doing business as Kiddy’s class stores; the company’s branch for children’s clothing. The company sells 50% of its products within Spain, 26% in other European counties with the remaining 24% destined for Asia, Africa and the rest of the world. Table 4.2.2 shows how Zara has succeeded in building its brand name.

Accident Victim Essay Example | Topics and Well Written Essays - 500 words

Accident Victim - Essay Example Generally, duty of the psychiatric aide had involved the bathing of patients who were regarded as helpless. Each day, she is supposed to give nine (9) of the patients two rounds of bath – in the morning and evening. This had gone on as a daily and very normal routine till the present accident occurred. She reports that while she was giving one of patients his bath, she heard the sound of what was supposed to be struggling or fighting in the open of the inner bathroom where three other patients where waiting for their turn to both. Knowing the mental condition of the patients as not too stable, she rushed out to go and see what the problem was. She reports that normally the patients formed a queue and waited for their turns to be bathed. She acknowledges that the patients enjoy the bathing section and so there is normally brawl over who takes the first spot on the queue. When she went to see what was happening, it was reported to her that one of the guys was trying to jump the queue. As she was taking explanation from the person supposed to be the complainant, the accused suddenly pushed the complainant. She said she tried catching the patient who was pushed so that he could not fall but unfortunately, she fell together with the patient. The accident took place on the 6th of September. Because she was trying to save the patient from falling, she was the one who fell directly on the ground with the patient who was pushed falling on her as well. The fall resulted in fracture. Events leading on has made the doctor diagnose her with osteoporosis, which is explained by the New York City State Department of Health (2011) as â€Å"a disease that causes bones to become thin, weak and break easily.† This condition caused the interviewee to miss work for eleven working days because she was initially put under intensive care unit of the